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A global design “bible” realised in London, translating Joseph Dirand’s vision of interconnecting rooms into a cohesive retail journey. Refined materials such as marble, patinated brass, oak, and sandstone combined with crafted elements like the Floated Oak Arch, balancing function and design clarity. Listed shopfront updates and intricate detailing were delivered through close collaboration with the brand, stakeholders, and heritage specialists
Client: Chloé
Concept Design: Joseph Dirand Architecture (Initial Concept 2012), Chloé and 101-AD (2016-2018)
Executive Architecture and Project Management: 101-AD