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Cubitts is an independent British eyewear brand based in King’s Cross, London, crafting handmade frames through a meticulous six-week, fifty stage process.
101-AD are proud to announce their third collaboration with Cubitts in Central London, and the second with Deidra Hodgson. Under the creative direction of Tom Broughton, Cubitts expresses a subtle, distinctly English aesthetic through its interior architecture.
Each location thoughtfully responds to its building’s narrative and wider context, shaping a unique spatial story.
Simon Flynn, Director of 101-AD: “Cubitts’ architectural personality is quiet and considered, allowing the product to take centre stage. Exceptional attention to detail runs from concept through to construction, working with skilled contractors and suppliers who share a commitment to quality while respecting a considered budget.”
Client: Cubitts
Concept Design: Deidra Hodgson
Executive Architecture and Project Management: 101-AD