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Cubitts is an independent British spectacles and sunglasses company, from King's Cross, London. They offer a range of handmade frames which go through fifty crafted stages over the course of six weeks. 101-AD are proud to continue our collaboration, following the success of Cubitts Jermyn Street, with this dynamic, creative and forward looking retail brand. Under the artistic and creative direction of Tom Broughton, Cubitts establish a subtle English cool through their interior architecture.
Each location engages in a respectful exploration of the buildings narrative, it’s wider context informing the spaces story
Client: Cubitts
Concept Design: Deidra Hodgson
Executive Architecture and Project Management: 101-AD