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Located in the heart of Marylebone, the FRAME store was designed to reflect the brands understated approach to luxury, creating a retail environment that feels relaxed and carefully considered. The interior balances the clean architectural forms with warm tactile finishes which allow the collections to sit naturally within the space rather than compete for attention. Every element was developed to support a seamless customer experience, resulting in a store that feels timeless and inviting while staying true to FRAME's identity
Client: FRAME
Concept Design: Flora Byk
Executive Architecture and Project Management: 101-AD
Lighting Design: INTO Lighting
General Contractor: ProDrive Shopfitting
Joinery: Mo Projects
Decorative Facade: Rag Arts