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FRAME's Draycott Avenue flagship was conceived as an extension of the brand itself, bringing Californian ease mixed with European sensibility into the physical setting. Designed by co-founder Erik Torstensson, the space avoids unnecessary gestures in favour of a quieter and more residential feel, allowing the clothing, furnishings and architecture to sit comfortably alongside one another. The result is a store that feels distinctly FRAME
Client: FRAME
Concept Design: Flora Byk
Executive Architecture and Project Management: 101-AD
Lighting Design: Concept Design
Decorative Facade: Rag Arts