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Loeffler Randall’s first UK flagship brings the New York fashion brand to London for the first time, opening at 44 Chiltern Street in Marylebone. This small but powerful store draws on the design of the brand’s existing US locations, bringing together its signature striped fabrics, Zellige tiles and furniture.
A tiled fireplace forms a focal point within the space, while the tiled display units and cash wrap add texture throughout. Along the stairwell, striped fabric creates a soft transition between spaces, with seating running along the banister. Artisanal elements are celebrated throughout from hand painted signage to furnishings sourced from Howe London and Alfred Newall, this character makes the store distinctly Loeffler Randall while also responding to its London setting.
Client - Loeffler Randall
Concept - Loeffler Randall
Executive Architecture - 101-AD
Project Management - 101-AD
General Contractor - CHC Concepts
Joinery - Mo projects
Furniture - Howe London, Alfred Newall
Photography - Iona Wolf