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101-AD are proud to announce a new partnership with the daring and refreshingly unconventional brand Polette, taking a lead forwards in terms on retail delivery, user interaction and a robust focus on technology at its core. Acting as local Project Managers, co-ordinating with Polette’s in house design and management team, 101 engaged a variety of contractors within weeks of appointment over the Christmas Period. We delivered this project within 2 percent of the initial estimate and 3 days early.
111 Oxford Street Flagship is Polette’s first in the UK and focuses on maximising product to user engagement, with a flexible and adaptive retail model. No stocks, no cashier, only QR codes.
We believe that retailers who can move with the fast pace of progress will ultimately succeed in saving this countries high street environment. Polette’s focus on efficiency aligns with 101-AD’s commitment to encouraging minimising waste in an energy intensive industry. Polette’s model within a bricks and mortar platform takes one of more a showroom, rather than a stockist, reducing unnecessary transportation, heating and lighting costs.
“Polette is for everyone. At the same time high couture and accessible, we love mixing and breaking stereotypes. From the smallest to the tallest, our glasses are for all ages and styles”
Client: Polette
Concept Design: Polette
Executive Architecture and Project Management: 101-AD