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The new Saucony retail concept is shaped by the rhythm of movement. Inspired by flowing water and natural landscapes, the space uses soft, organic forms and layered textures to guide customers through a continuous journey. Materials balance raw tactility with engineered precision, reflecting both the trail and the performance of the product. From immersive entrances to communal seating and sensory details. The store is designed not just for shopping, but for connection, creating a dynamic environment that moves with its community
Client: Saucony
Concept Design: 101-AD
Executive Architecture: 101-AD
Lighting Design: INTO Lighting
General Contractor: Bridport Interiors
Joinery: Bridport Interiors